Socks, done properly

We strive to make the most comfortable and durable sport and everyday socks. We also want to do good along the way…

One Pair Purchased
= One Tree Planted

After witnessing the devastating consequences of deforestation first-hand and discovering the incredible benefits of trees, we knew tree planting and environmental activism had to be our cause. Our socks are named after a type of tree – the Jack Pine tree.

For every pair purchased, we plant a tree through the Eden Projects charity. The Eden Projects reduces extreme poverty and restores healthy forests in Haiti, Madagascar, Ethiopia, and Nepal by employing local villagers to plant millions of trees every year.

To date, we’ve directly supported the planting of over 2,500 trees.


“You must be the change you wish to see in the world.”— Mahatma Gandhi

In addition to our pledge to planting a tree for every order, we promise to always be honest, and the best humans we can be with our customers, stakeholders and also to the environment.

This philosophy also extends to sourcing, production, and our minimalist and recyclable packaging. We also pledge to never use animal fur, meaning all of our socks are vegan-friendly. And we also ensure welfare standards are met throughout our manufacturing processes.

PETA approved vegan socks

The Sock, Re-engineered

  • Optimised Material CompositionFor our One Hundreds sports socks: Wicks moisture away from the skin, naturally antimicrobial, and no fluff! Cool in the summer and warm in the winter. For our Two Four Sevens socks: Both incredibly comfortable and durable, 100% vegan.
  • Root™ Arch Support SystemA reinforced and elasticated panel which wraps around the arch of your foot for added support and comfort.
  • Hand-linked Toe SeamA toe seam linked together with a single thread for enhanced comfort.
  • SureCuff™ Stay Up TechnologyA perfectly elasticated cuff ensures your Jackpines always stay up without being too tight.
  • Cloudsoft™ FootbedDouble cushioning to protect your feet and provide comfort that has to be tried to be believed.
  • Supreme FitNo slipping, no bunching, and no blisters.
  • Mesh Panels For Increased BreathabilityTo keep your feet cool in hotter temperatures.
  • Y-Stitched HeelFor a more natural and comfortable fit around your heel.


We’re going to be launching tons of new colours, styles and designs in the near future. To keep up-to-date be sure to follow us on social media or join our newsletter: